01Discover
Research first.
Start with the people using the product. Interviews, audits and usability testing shape the problem before anything gets drawn.
I’m Jacob. I design web, mobile and desktop products that feel effortless to use.
Work.
UX/UI Consulting
iOS · Web · Oil & gas
MartianCraft.
Designing complex oil and gas apps for the field and the office since 2022.
Case Study
iOS · Apple · 2020
The Events App.
An internal app for discovering and attending events like WWDC.
UI/UX & Branding
Product website · Live
JDS Fireline Solutions.
Helping a firefighter-founded startup launch a life-saving rescue pack.
UI/UX & Branding
Web · AI · 2021
Soostone.
Making enterprise AI decision analytics feel approachable.
Approach.
How I work with product teams, from first research call to the last pixel in production.
02Define
Systems, not screens.
Flows, components and patterns that scale across web, mobile and desktop, so the tenth screen is as solid as the first.
03Lead
Lead the craft.
Lead design on product teams, run critiques and keep stakeholders aligned on what we’re building and why.
04Deliver
Built to ship.
Developer-friendly specs, prototypes and clean handoff, so what launches matches what was designed.
Experience.
MartianCraftCurrent
Senior UX/UI DesignerStrategizing and designing the user experience for web, mobile and desktop applications.
Apple
UX/UI DesignerUX designer and consultant on Apple’s ETS team, working with the UX team on iOS and macOS products.
i2Chain
Lead UX DesignerDesigned the interface and experience for a blockchain-based cybersecurity company.
Elite Appliance
UX/UI DesignerLead designer on internal products, including an augmented reality tool that showed customers their kitchen after a remodel.
About.
I’m driven by the ritual and craft of good design, technology and user research. Every tool I use is in service of one thing: a seamless experience for every person on the other side of the screen.
Toolkit.
Design
FigmaFigJamPhotoshopIllustratorSketch
Motion & prototyping
FramerProtoPieAfter EffectsLottieDynamic animationInteractive prototypes
Platforms
WebMobileiOSResponsive designDesign systemsAccessibility (WCAG)
AI
Artificial intelligenceClaudeAI-assisted prototypingPrompt design
Research & collaboration
User interviewsUsability testingMazeMiroJiraNotion
Based in the San Francisco Bay Area. Working with teams anywhere.