Soostone.
Designing the first website for an AI company, built to be interactive and engaging.
The brief.
Soostone builds AI that predicts customer behavior and optimizes pricing, marketing and merchandising for large enterprises.
Its clients span healthcare, e-commerce, hospitality, travel, gaming and storage. I designed the initial website, with the goal of making advanced, hard-to-explain technology feel interactive, engaging and approachable for business buyers.
Make cutting-edge AI feel not just powerful, but usable.
Section by section.
Lead with motion.
A full-bleed video hero and one bold line, “AI solutions for the ambitious enterprise.”
Three capabilities.
Algorithmic AI, consumer insights and real-time optimization, then the platform as three plain verbs: discover, optimize, amplify.
Why Soostone.
Six differentiators as cards, from quick go-time to getting paid only on results.
Product pages.
Each solution gets its own page, led by the geometric mark that echoes the logo, then the problem it solves.
Outcomes, not features.
Results are framed as what the client gets: more revenue, less manual work, faster reactions.
A global team.
The low-poly style carries into a world map that shows where the team works, followed by an invitation to join.
The pipeline.
Calm, not cold.
Deep navy for trust, a bright teal signal for energy, and a geometric line motif drawn from the logo.
#1C1E2B
#1F3149
#12F3CB
#FFFFFF
generous spacing,
numbered sections